BRAND STORYTELLING

"Any sense of the extraordinary is grounded first of all in ordinary experience." — Richard Quinney, For the Time Being: Ethnography of Everyday Life

Most brands want the extraordinary. I look for it in the ordinary — the hands, the process, the room where the work actually happens. Documentary attention, turned toward what you make. The result isn't a campaign. It's a record of something true, made to be kept.

If there's a story in how your work gets made, an email is a good place to start.